secret lentil dwarfs the mcdonald's arches in times square
I wouldn't make that up would I? Could I?
Customer / patron / mentor San-D sent her picture into Dove, who featured her, wearing her Secret Lentil jacket, on a gigantic billboard on Times Square. Look once, then look again and take in the scale.
That's right, We're crushing the golden arches. rawr.
Here's a better view of the picture:
And here is the jacket, before it knew how wonderful a life it would have with San D: